Magic unveil plans for entertainment district

The Magic are moving forward quickly now on their plans to build a $200-million entertainment district in Downtown Orlando across the street from Amway Center. Thursday, the team unveiled initial renderings and plans for the construction of the project.

The first phase of the project will knock down the parking lot directly across the street from Amway Center and build a large building with video screens wrapping around it. The building will be used for office space on the top floors and retail and restaurant space below.

The whole plan for the area, which will run across the street from Amway Center and eventually tear down the City of Orlando Police Department Headquarters going all the way back to the site of the new Orlando City Soccer stadium, is to model it after Memphis’ Beale Street or Los Angeles’ L.A. Live as a hub of activity and events throughout the year. Magic CEO Alex Martins said the plan is for the complex to be used 365-days of year and not just tied to Amway Center events.

The Amway Center and the Magic though are the ones driving this project. So there will be lots of Magic-centric events and Martins envisions it as party central for Playoff games and eventual championship celebrations.

One of the tenants, according to Mark Schlueb of the Orlando Sentinel, is sure to be Fox Sports Florida. They would have a small studio in the entertainment complex where they can broadcast pre- and postgame shows and other events. The Magic’s team offices would also completely move from RDV Sportsplex in Maitland to this office building.

Again, the idea is to have it connect seamlessly with downtown Orlando and Church Street and be a place to hang out before and after events or on a normal night.

The whole thing is starting to come together.

Philip Rossman-Reich

About Philip Rossman-Reich

Philip Rossman-Reich is the managing editor for Crossover Chronicles and Orlando Magic Daily. You can follow him on twitter @OMagicDaily