Orlando Entertainment District Rendering 4 June 23, 2014

Magic to begin development of entertainment complex after this season

The Magic will turn their attention to the proposed Amway Center entertainment district at the conclusion of the 2014-15 season, Richard Bilbao of Orlando Business Journal reports.

The Magic are still in the process of buying up the land across the street from Amway Center for their proposed entertainment district which will feature shops, restaurants, a hotel, office space and a small convention center. The $200 million development project has the opportunity to continue transforming downtown Orlando and specifically the area around the Amway Center.

Amway Center is a bit isolated from the rest of downtown with businesses across the street from the plaza having moderate success but the atmosphere outside Amway Center somewhat dying after games as fans walk back under I-4 to Church Street and Downtown Orlando. The area around Amway Center can be pretty empty whenever an event is not going on at the arena.

The entertainment complex aims to change that.

Add in the expected Orlando City soccer stadium a few blocks northwest of Amway Center, and that is a pretty major commercial transformation in and around the Magic’s arena. The exact kind of change that was anticipated when the stadium was built four years ago.

This is a really exciting project for sure. The Magic cannot seem to get started on it. But, first things first, there is a season to get through.

NikolaVucevicWizards031414New Champion of the Community Partner

More on the business front for the Magic. They have announced FanDuel, one of the Internet’s leading one-day fantasy sports sites, has joined as a Champion of the Community Partner, joining local stalwarts like Walt Disney Company, Florida Hospital, GEICO and Southwest Airlines.

This certainly feels like a strange marriage — especially considering some of the controversy involving one-day fantasy sports — but if FanDuel is going to make that kind of an investment with the team and the community, who are the Magic to say no?

This could very well be a great partnership for everyone.

“We are honored to have FanDuel join our family,” said Orlando Magic CEO Alex Martins. “This is yet another example of an innovative company showing its commitment to the Magic. We believe this sponsorship will be mutually beneficial and will provide the opportunity for FanDuel to deliver a direct, positive and engaging message to our fan base and beyond. Through this new agreement, together we will also seek opportunities for local outreach.”

FanDuel’s sponsorship will be seen at Amway Center and on the Magic’s official mobile app. FanDuel will also become the sponsor of the bar on the north side of the arena (the former Coors Light bar, I believe). It will be interesting to see how these two entities partner up.

Philip Rossman-Reich

About Philip Rossman-Reich

Philip Rossman-Reich is the managing editor for Crossover Chronicles and Orlando Magic Daily. You can follow him on twitter @OMagicDaily

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