Last week, commissioner Adam Silver was at a sports business conference sponsored by IMG and the hot-button issue of advertisements on jerseys came up. Unlike David Stern, Silver has spoken very openly about his league since taking over as commissioner and has shown an open mind to doing business in new ways.
That includes putting advertisements on jerseys. Something he estimated would happen within the next five years.
It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship.
This is not surprising. It has been something that has been under discussion for quite some time yet has met resistance from American fans.
The potential revenue streams are just too much to overlook at this point. MLS and the WNBA have already gone to advertisements on jerseys.
It does not appear a jersey like the one above where the team name is completely replaced with a brand name or advertisement. They likely will go with patches similar to the ones used on practice jerseys currently.
The reality is that something like this will happen sooner rather than later. Might as well just accept it now.