Josh Robbins of the Orlando Sentinel reports both attendance at the Amway Center and TV ratings have dropped this season, but that Magic officials are still optimistic about the business side of the franchise. Ticket renewals are on the same pace as last year and ultimately they know winning will cure many of these woes.
At the end of the day over the long haul, it's all about wins and losses," Magic CEO Alex Martins said. "We like to say in our business that the hot dogs taste better and the beer is colder and the popcorn is fresher with more wins.
"But if we take a proactive approach to our business, if we continue to focus on [giving customers value for their money], if we continue to utilize this building for all the amenities that it has, it allows us to continue to have strong business in times of transition like we're going through this year.
The Magic are averaging 17,529 fans per game in paid attendance through 34 home games. The full capacity is 18,846 meaning on average the stadium is 93.0 percent full. There have been seven sellouts so far. And the next three games should be sell outs with the Lakers coming to town Tuesday and then the Thunder and Heat in the next two home games in a few weeks.
Of course, paid attendance is very different than the number of people who show up.
More expected and maybe concerning is the sharp decrease in television ratings. According to Robbins, the team has seen a 54 percent decrease in its television viewership. The Magic even were passing out magnet schedules for the final two months of games with the Bright House channels for Fox Sports Florida and Fox Sports Florida HD.
Martins said though that television viewership is most tied to wins and losses. So these numbers may not be much of a surprise.
Again, it feels like a lot of this is tied to the Magic's record. A lot of these decreases were to be expected.