Disney Parks Joins Magic’s “Champions of the Community”


Mickey Mouse will be joining Dwight Howard in Orlando’s front court next year.
Photo courtesy of the Orlando Magic.

Wrapping up a quick press release from yesterday, Disney Parks have joined the Orlando Magic as one of the “Champions of the Community.” The team also announced Disney’s name will be attached to the welcome atrium of the Amway Center and the two organizations will work together on ways to better enrich the Orlando community. Also there will be opportunities for cross-branding between the two — think Mickey Mouse Magic shirts.

“We are honored to have the global brand of Disney, which has been such a fixture of this community for nearly 40 years, join us as a ‘Champions of the Community’ sponsor,” said Orlando Magic President Alex Martins. “As a long-standing member of the Central Florida community, Disney has established a great legacy that we hope to build upon at the Amway Center. We look forward to working together to make continued impact on our Central Florida community for one common purpose… becoming champions both on and off the court.”

This is a good partnership for Orlando. Disney has always been kind of quiet when it comes to relating to the city directly and with the Magic. Disney does a ton for the county, city and the community. Not a lot of it was overt. Disney, undoubtedly Central Florida’s biggest company and national presence, was very quiet during the whole arena process. If my memory serves me correctly, Disney spoke for having the arena downtown, but the fact it is difficult to remember where the company stood shows how much Disney has stuck to doing its own thing.

So this move is a big overt action to tie Disney into the Central Florida community. And it is a very good thing.

Disney joins GEICO, PepsiCo, AirTran Airways and Harris Corporation as the Magic’s Champion of the Communities.

Don’t forget Media Day is Monday and the grand opening of the Amway Center is Friday with the open house one week from today on October 2.

Philip Rossman-Reich

About Philip Rossman-Reich

Philip Rossman-Reich is the managing editor for Crossover Chronicles and Orlando Magic Daily. You can follow him on twitter @OMagicDaily