Magic appear set to announce naming rights deal for new events center

The Orlando Magic have informed the media that the team will make a “major announcement” on Wednesday at a media-only event near the construction site for the Orlando Events Center. All signs seem to point toward the team announcing a naming rights deal, something that should be considered a pretty big deal in the current economic climate. Plenty of teams in Florida have faced naming rights issues in recent years, including the Jacksonville Jaguars, who still don’t have a corporate partner for their stadium. The news conference will include appearances by team C.O.O. Alex Martins and Dwight Howard. Zach should be in attendance and I expect Dwight to address a few basketball-related issues, including the recent signing of Matt Barnes. Which company do you think will dish out the cash for the right to name the arena? My money is on the Harris Corporation, which has been very involved in the building of the arena, and has also shelled out cash at UCF for naming rights in recent years. UPDATE: The Orlando Sentinel is reporting that the name of the new events center will be the same as the old arena. This time it will be called the Amway Center, rather than Amway Arena. Thoughts?

Philip Rossman-Reich

About Philip Rossman-Reich

Philip Rossman-Reich is the managing editor for Crossover Chronicles and Orlando Magic Daily. You can follow him on twitter @OMagicDaily